We are thrilled to announce that our principal designer, Bruna Rodrigues, left an indelible mark as a featured speaker at the highly anticipated Vitur Summit 2023 in Málaga. This renowned event, now in its 8th edition, serves as the premier national gathering for holiday rentals and flexible accommodation in Spain, attracting influential investors, operators, and industry-leading companies. Bruna's workshop, titled "The ROI of Good Design: How Investing in Design Can Increase Your Profit" highlighted the undeniable link between exceptional design and increased profitability in the accommodation industry.
Vitur Summit 2023, held at the Palacio de Congresos y Ferias de Málaga (FYCMA) from May 10 to 12, brought together over 650 professionals from the residential and tourist housing industry. As the largest meeting of its kind, the event is a prime opportunity for networking, staying up-to-date with new technologies and market trends. The event brought together strong brands such as Booking.com, Homes and Villas by Marriot, Le Collectionist, Vrbo, Google Travel, among others.
During the workshop, Bruna Rodrigues delved into the strategic implementation of thoughtfully crafted design solutions, aiming to elevate guest experiences, attract a higher volume of bookings, and optimize occupancy rates. Leveraging her expertise, Bruna emphasized the critical significance of understanding the guest profile as a pivotal element in establishing a strong competitive advantage within the market. By comprehending the unique preferences, desires, and expectations of guests, businesses can tailor their design approaches to deliver exceptional experiences that resonate and differentiate them from competitors.
The Vitur Summit 2023 presented an exceptional platform for Bruna to share her invaluable insights, while also enhancing the reputation and positioning of Inpar Hospitality Concepts as a provider of innovative and profit-driven design solutions within the dynamic hospitality industry in Spain. We take immense pride in her impactful presence and the recognition it has brought us, fuelling our continued pursuit of excellence in delivering exceptional design experiences for our clients.
We extend our gratitude to Carlos Pérez-Lanzac the CEO of Vitur Summit for providing such a prestigious platform, and we look forward to the future events that will continue to shape the industry and drive innovation and awareness for the industry.